Privacy Policy
Last updated: November 20, 2025
Golden Fox LLC ("we," "us," "our," or "Company") respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our mobile game Guns & Fury ("Game" or "Service").
By using the Game, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Game.
1. Information We Collect
1.1 Information You Provide
We may collect the following information that you voluntarily provide:
- Account Information: Username, email address (if provided through social login), and profile information
- Social Media Information: If you connect through social media services (Google, Facebook, Twitter), we may receive your name, email address, profile picture, and other information you permit those services to share
- Communications: Messages you send to customer support or other communications with us
- User-Generated Content: Usernames, profile customizations, and in-game messages
1.2 Information Collected Automatically
When you use the Game, we automatically collect certain information:
- Device Information: Device type, operating system, device identifiers (IDFA on iOS, AAID on Android), screen resolution, device language
- Usage Data: Game progress, gameplay statistics, features used, session duration, time and date of access, in-game actions and events
- Technical Data: IP address, mobile carrier, browser type, crashes and errors, performance metrics
- Advertising IDs: Mobile advertising identifiers for serving personalized advertisements
- Approximate Location: Country and region derived from IP address (we do not collect precise geolocation)
1.3 Information from Third-Party Services
We use third-party services that may collect information about you. These services include:
- Analytics Services: Google Analytics, Firebase Analytics, Unity Analytics, Game Analytics
- Advertising Networks: AdMob (Google), Unity Ads, AppLovin, Vungle, AdColony
- Backend Services: PlayFab (Microsoft)
- Social Login Services: Google, Facebook, Twitter
2. How We Use Your Information
We use your information for the following purposes:
- Provide and Maintain the Game: Enable gameplay, multiplayer features, account management, and save your progress
- Process Transactions: Process in-app purchases through Apple App Store or Google Play Store
- Improve the Game: Analyze usage patterns, identify bugs, optimize performance, and develop new features
- Personalize Experience: Customize game content, difficulty, and recommendations based on your gameplay
- Serve Advertisements: Display relevant ads and measure ad effectiveness
- Customer Support: Respond to your requests, questions, and provide technical support
- Security and Fraud Prevention: Detect and prevent cheating, unauthorized access, and fraudulent activity
- Legal Compliance: Comply with legal obligations and enforce our Terms of Service
- Communications: Send you game updates, notifications, and promotional materials (with your consent where required)
3. Legal Basis for Processing (GDPR)
If you are in the European Economic Area (EEA), UK, or Switzerland, we process your personal data under the following legal bases:
- Consent: You have given explicit consent for processing your personal data for specific purposes (e.g., personalized advertising)
- Contract Performance: Processing is necessary to provide the Game and fulfill our Terms of Service
- Legitimate Interests: Processing is necessary for our legitimate interests (e.g., improving the Game, fraud prevention, security) and does not override your fundamental rights
- Legal Obligation: Processing is necessary to comply with applicable laws
4. How We Share Your Information
We may share your information in the following circumstances:
4.1 Service Providers
We share information with third-party service providers who perform services on our behalf:
- Analytics Providers: Google Analytics, Firebase, Unity Analytics, Game Analytics
- Advertising Partners: AdMob, Unity Ads, AppLovin, Vungle, AdColony
- Cloud Services: PlayFab/Microsoft (for backend services, data storage, and account management)
- Payment Processors: Apple and Google (for in-app purchase processing)
4.2 Advertising and Analytics Partners
Our advertising partners may use your device identifier and other information to serve personalized advertisements. This may constitute a "sale" or "sharing" of personal information under certain privacy laws. See Section 11 (Your Privacy Rights) for opt-out options.
4.3 Business Transfers
If we are involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as part of that transaction.
4.4 Legal Requirements
We may disclose your information if required by law, court order, or governmental regulation, or to:
- Protect our rights, property, or safety
- Enforce our Terms of Service
- Prevent fraud or illegal activity
- Protect the rights and safety of our users and the public
4.5 With Your Consent
We may share your information for other purposes with your explicit consent.
5. Third-Party Services and Their Data Practices
The Game integrates third-party services that collect data according to their own privacy policies:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics / Firebase | Analytics, crash reporting | https://policies.google.com/privacy |
| Unity Analytics / Unity Ads | Analytics, advertising | https://unity.com/legal/privacy-policy |
| Game Analytics | Game analytics | https://gameanalytics.com/privacy |
| AdMob (Google) | Advertising | https://policies.google.com/privacy |
| AppLovin | Advertising | https://www.applovin.com/privacy/ |
| Vungle | Advertising | https://vungle.com/privacy/ |
| AdColony | Advertising | https://www.adcolony.com/privacy-policy/ |
| PlayFab (Microsoft) | Backend services, account management | https://privacy.microsoft.com/privacystatement |
6. Data Retention
We retain your personal data for as long as necessary to provide the Game and fulfill the purposes described in this Privacy Policy:
- Account Data: Retained while your account is active and for up to 90 days after account deletion (to allow for account recovery)
- Usage Data: Typically retained for 12-26 months for analytics purposes
- Transaction Records: Retained for up to 7 years as required by tax and financial regulations
- Support Communications: Retained for 3 years after the last communication
After the retention period, we will delete or anonymize your personal data. We may retain anonymized or aggregated data indefinitely for analytical purposes.
7. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including the United States and other locations where our service providers operate. These countries may have data protection laws different from your country.
When we transfer personal data from the EEA, UK, or Switzerland, we implement appropriate safeguards, including:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions by the European Commission
- Other legally approved transfer mechanisms
8. Children's Privacy
The Game is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, do not use the Game or provide any personal information.
If we discover that we have collected personal information from a child under 13 without verifiable parental consent, we will delete that information as quickly as possible. If you believe we have collected information from a child under 13, please contact us at privacy@goldenfox.games.
For users between 13 and 18, parental consent may be required under local laws.
9. Security
We implement appropriate technical and organizational security measures to protect your personal data, including:
- Encryption of data in transit using SSL/TLS
- Encryption of sensitive data at rest
- Access controls and authentication
- Regular security assessments and monitoring
- Employee training on data protection
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.
10. Consent Management and Advertising
10.1 Consent Management Platform
For users in the EEA, UK, and regions with similar privacy requirements, we use Google's User Messaging Platform (UMP) or similar certified Consent Management Platforms (CMPs) compliant with the IAB Transparency & Consent Framework (TCF) v2.2.
When you first launch the Game, you will be presented with consent choices for:
- Personalized advertising
- Analytics and performance tracking
- Data sharing with advertising partners
You can change your consent preferences at any time through the Game's settings menu.
10.2 Advertising Choices
Mobile Device Settings:
- iOS: Go to Settings → Privacy & Security → Tracking, and disable "Allow Apps to Request to Track"
- Android: Go to Settings → Google → Ads, and enable "Opt out of Ads Personalization"
Industry Opt-Out Tools:
- Digital Advertising Alliance: http://optout.aboutads.info/
- Network Advertising Initiative: http://optout.networkadvertising.org/
- European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/
11. Your Privacy Rights
11.1 GDPR Rights (EEA, UK, Switzerland)
If you are in the EEA, UK, or Switzerland, you have the following rights:
- Right to Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete personal data
- Right to Erasure: Request deletion of your personal data ("right to be forgotten")
- Right to Restriction: Request restriction of processing your personal data
- Right to Data Portability: Receive your personal data in a structured, machine-readable format
- Right to Object: Object to processing based on legitimate interests or for direct marketing
- Right to Withdraw Consent: Withdraw consent at any time (where processing is based on consent)
- Right to Lodge a Complaint: File a complaint with your local data protection authority
11.2 CCPA/CPRA Rights (California Residents)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to Know: Request information about the categories and specific pieces of personal information we collect, use, disclose, and sell
- Right to Delete: Request deletion of your personal information
- Right to Opt-Out of Sale/Sharing: Opt out of the "sale" or "sharing" of your personal information for targeted advertising
- Right to Correct: Request correction of inaccurate personal information
- Right to Limit Use of Sensitive Personal Information: Limit our use of sensitive personal information
- Right to Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights
11.3 Other U.S. State Privacy Rights
Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws have similar rights to access, delete, correct, and opt out of targeted advertising and sales of personal information.
11.4 How to Exercise Your Rights
To exercise your privacy rights, contact us at:
- Email: privacy@goldenfox.games
- In-Game: Settings → Privacy → Submit Privacy Request
We will respond to your request within the timeframe required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request.
11.5 Do Not Sell or Share My Personal Information
We may "sell" or "share" personal information as defined by CCPA/CPRA through our use of advertising partners who serve personalized ads. To opt out:
- Use your device's advertising opt-out settings (see Section 10.2)
- Contact us at privacy@goldenfox.games
- Use the "Do Not Sell or Share My Personal Information" link in the Game settings
12. EU Digital Services Act (DSA) Compliance
For users in the European Union, we comply with the Digital Services Act (DSA) requirements:
- Content Moderation: We provide clear reasons when taking content moderation actions
- Reporting Mechanisms: You can report illegal content or violations through in-game reporting tools
- Minors' Protection: We do not serve personalized advertising to users we know are under 18 in the EU
- Transparency: This Privacy Policy and our Terms of Service clearly describe our data practices
13. Automated Decision-Making
We may use automated decision-making, including profiling, for the following purposes:
- Matchmaking: Pairing players of similar skill levels for balanced gameplay
- Anti-Cheat: Detecting and preventing cheating and fraudulent activity
- Personalized Content: Recommending in-game items, events, or features based on your gameplay
You have the right to object to automated decision-making that significantly affects you. Contact us at privacy@goldenfox.games to exercise this right.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other reasons. We will notify you of material changes by:
- Posting the updated Privacy Policy in the Game
- Updating the "Last updated" date at the top of this policy
- Providing an in-game notification or email (where required by law)
Your continued use of the Game after changes are posted constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically.
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: privacy@goldenfox.games
- Postal Address: Golden Fox LLC, 14 Merab Kostava Street, Tbilisi, Georgia
- Website: https://goldenfox.games
EU Representative
If you are in the European Union and wish to contact our EU representative regarding data protection matters, please use the contact information above.
Data Protection Officer
For data protection inquiries, you may contact our Data Protection Officer at: privacy@goldenfox.games
16. Additional Regional Information
16.1 Nevada Residents
Nevada residents may opt out of the sale of covered personal information. To exercise this right, contact us at privacy@goldenfox.games.
16.2 Brazil (LGPD)
If you are in Brazil, you have rights under the Lei Geral de Proteção de Dados (LGPD), including the right to access, correct, delete, and port your data. Contact us at privacy@goldenfox.games to exercise these rights.
16.3 Australia (Privacy Act)
If you are in Australia and have concerns about our privacy practices, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).